Otilia Flandro
Santa Monica, CA • oflandro@gmail.com
RPA LOS ANGELES DIRECTOR | 2019 - PRESENT
Advise Honda/Acura executives in multi-million advertising budget allocations, using a wide set of tools: marketing mix modeling, multi-touch attribution, brand lift studies, quantitative and qualitative research, brand health tracking, copy testing, and A/B testing.
Develop consumer journey framework and measure each touchpoint, awareness to sales.
Identify unmet opportunities and recommend countermeasure to marketing and strategy teams.
Deliver compelling reports and dashboards to evaluate performance across over a billion impressions on social, programmatic, TV, streaming, and out-of-home channels.
Respond to evolving business needs by developing cutting edge measurement tools for Netflix product placement and dynamic creative optimizations.
Coach analytics team to provide flexible, meaningful, and actionable reporting.
KANTAR CHICAGO SENIOR DIRECTOR | 2015 - 2019
Advised AB InBev (Budwiser, Stella) and P&G marketing teams in their efforts to connect with target audiences, making strategic brand and marketing recommendations.
Increased Kantar’s revenue streams organically by delivering strong value and developing client relationships.
COMSCORE CHICAGO SENIOR RESEARCH ANALYST | 2011 - 2015
Managed website satisfaction studies through all research phases: technology setup, questionnaire development, data tabulation, and analysis.
Managed international study design and survey fielding for the World Economic Forum.
FREELANCE CONSULTING LOS ANGELES & CHICAGO 2011 - PRESENT
Marketing consultant for Romanian and US wine companies.
Work with Trade Commissioner to promote Romanian wines in the US.
Represented Romanian winemakers during Kroger pitch, securing contracts for several companies.
UNIVERSITY OF ILLINOIS CHICAGO RESEARCH ASSISTANT | 2010 - 2011
Assisted Professor Nakata in wine industry research focusing on export innovation. Project included a case study using personal depth interviews and site visits to Romanian wine companies.
Solicited study participation among Romanian wine producers, experts, and associations.
Hosted a webinar on marketing strategy on the U.S. market for key players in the Romanian wine industry.
EDUCATION
University of Illinois at Chicago Bachelor of Science in Marketing / Entrepreneurship Certificate
Harvard Business School Developing Yourself as a Leader
Duarte Persuasive Presentations and Visual Storytelling
University of Pennsylvania Using Neuroscience to Deliver Better Business Results
Duarte Persuasive Presentations and Visual Storytelling
University of Pennsylvania Using Neuroscience to Deliver Better Business Results
TOOLS Tableau | SQL | SPSS