Otilia Flandro
Santa Monica, CA • oflandro@gmail.com
RPA LOS ANGELES DIRECTOR | 2019 - PRESENT
Guide Honda/Acura executives in multi-million advertising budget allocations, using marketing mix modeling, multi-touch attribution, brand lift studies, and A/B testing.
Respond to evolving business needs by developing cutting edge measurement tools for Netflix product placement, gaming/esports campaigns, dynamic creative optimizations.
Deliver compelling reports to evaluate performance across over a billion impressions on social, programmatic, TV, streaming, and out-of-home channels.
Collaborate with strategy, creative, and media investment teams to ensure integrated strategies and transparent campaign evaluation.
Mentor and empower analytics team to take a fresh approach to reporting that is flexible, meaningful, and actionable.
KANTAR CHICAGO SENIOR DIRECTOR | 2015 - 2019
Increased revenue streams organically by delivering strong value and developing client relationships.
Assisted P&G, Duracell, BP, Chevrolet, Cadillac, KitchenAid, Whirlpool, and Budweiser marketing teams in their efforts to connect with target audiences, making creative and media investment recommendations.
COMSCORE CHICAGO SENIOR RESEARCH ANALYST | 2011 - 2015
Managed website satisfaction studies through all research phases: technology setup, questionnaire development, data tabulation, and analysis.
Managed international study design and survey fielding for the World Economic Forum, under extremely tight deadlines.
EDUCATION + TOOLS
University of Illinois at Chicago Bachelor of Science in Marketing / Entrepreneurship Certificate
Harvard Business School Developing Yourself as a Leader
Duarte Persuasive Presentations and Visual Storytelling
University of Pennsylvania Using Neuroscience to Deliver Better Business Results
UCLA Extensions Intro to SQL
Tableau | SQL | SPSS
ACHIEVEMENTS + PASSION POINTS
Collaborated with Trade Commissioner to promote Romanian wines in the US.
Represented Romanian wine makers during Kroger pitch, securing contracts for several companies.
Obtained ballet degree, now a hobby and useful stage presence skill in professional settings.
Campaign promoting careers with Navy Seals awarded 1st place in national advertising competition.
Immigrated from Romania in 2003 and currently holding 3 citizenships (Romanian, Hungarian, US).